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Labrinth’s ‘Don’t Fence Me in Commercial’ for Mini: Watch the full spot for 2019

Mini Commercial
The Mini 2019 Super Bowl commercial features none other than Labrinth, singing Don’t Fence Me In. Pic credit: Mini USA

Another 2019 Super Bowl commercial has made its way onto YouTube and this time it is Labrinth starring in a commercial for Mini USA. He’s driving around what appears to be Los Angeles with no traffic, pedestrians, and no red lights to slow him down.

Even the often-congested highways are completely open, allowing him to race along in his Mini. While he’s cruising around, he’s singing Don’t Fence Me In by Gene Autry.

https://www.youtube.com/watch?v=BjqXieV4q5M

When he arrives at his destination, a person walks past the car. Immediately, people start appearing and it’s clear that the empty Los Angeles he had been cruising around in, was simply his state of mind.

Labrinth was headed to the studio, where he immediately shares a new idea, possibly inspired by Don’t Fence Me In.

The lyrics to the song that Labrinth sings has been slightly altered from the original song by Autry. The original lyrics is about riding through the open country, whereas Labrinth is riding through the concrete jungle of Los Angeles.

Here are the original lyrics:

Oh, give me land, lots of land under starry skies above
Don’t fence me in
Let me ride through the wide open country that I love
Don’t fence me in
Let me be by myself in the evenin’ breeze
Listen to the murmur of the cottonwood trees
Send me off forever but I ask you
Don’t fence me in

It’s clear what Mini is trying to accomplish with this 2019 Super bowl commercial.

In their vehicles, you’ll have your own personal space, where you can find inspiration and new ideas for your various creative projects. It’s a place where the outside world doesn’t affect you and interrupt you.

Perhaps, it’s a vehicle that doesn’t fence you in, but rather, let’s you fly freely.

The Super Bowl kicks off on Sunday, February 3, at 6:30/5:30c on CBS.


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