The year’s Ford Super Bowl commercial is all about the voice inside you that tell you to “Go Further.”
It starts with a young boy stuck on a ski-lift, a man left dangling from a roof after his ladders fall, a girl mournfully eyeing her kite stuck in a tree and a man struggling to pull off a tight wesuit.
We’ve all had one of those days when you can’t open a jar, lose your keys and get stuck out in the rain or find yourself wrestling a jumper that is determined not to come off!
Ford are channelling the idea that they can make life easier and get you unstuck. From ride sharing, electric vehicles and self-driving cars, the automaker says they are going further to bring technologies that will really make a difference to your everyday life.
Check out the full ad below.