Lana Del Rey and Jared Leto are the new faces of the Gucci Guilty campaign.
On Monday, Gucci revealed a new campaign called “Forever Guilty” starring Leto and Del Rey. The one minute commercial has been shared on YouTube and is already racking up the views.
The new Gucci Guilty campaign was shot by British film director Glen Lunchford and creative director Alessandro Michele.
The short film features Lana Del Rey and Jared Leto doing their daily chores like washing laundry and grocery shopping, except that they are doing it while accompanied by exotic animals like a tiger and an ostrich.
Courtney Love, who has long been associated with Gucci, is also featured in a cameo in the Forever Guilty commercial. She can be seen working as a waitress in the diner where Del Rey and Leto are eating. She also appears at the drive-in and again picnicking in the park.
So far, the response to the new #ForeverGuilty campaign has received rave reviews on social media.
While Jared Leto and Courtney Love both were applauded for their efforts in the new Gucci campaign, it is Lana Del Rey who is getting the most praise for her grace and elegance in the new campaign film.
You can watch the new Gucci Guilty #ForeverGuilty campaign film in the above video.