“Dogtown” is ratings gold for National Geographic Channel.
The premiere that featured the rescued dogs of Michael Vick’s Bad Newz Kennels was a ratings bonanza, and the premiere ranked seventh among all ad-supported cable networks with a demo target of P25-54.
That’s a really big coup for any cable network.
National Geographic Channel’s (Nat Geo, NGC) two-hour premiere of “DOGTOWN: Saving the Michael Vick Dogs” on Friday night, September 5, averaged a HH 1.05 AA5 and P25-54 0.65 AA%, up 144% among households and 160% among P25-54 compared to the 2008 Friday prime average.
It was the highest rated season two series premiere in network history and also NGC’s top Friday night premiere ever.
NGC placed seventh among all ad-supported cable networks for P25-54 in prime and from 9 to 11 p.m., outperforming Discovery, History, A&E, TLC, Animal Planet and MTV. Over two airings (9 p.m. and 12 midnight), DOGTOWN: Saving the Michael Vick Dogs reached a combined 3,303,000 households, 4,328,000 people (P2+) and 2,026,000 persons 25–54. The 9 p.m. premiere reached 2,309,000 HH, 3,106,000 people (P2+) and 1,475,000 persons 25–54. (Source: Nielsen Media Research. Live Program Ratings. Program dayparts, Fri 8-11pm. Reach based on Fri 8P-2A, HH, P2+, P25-54, 1 min qualifier.)
“DOGTOWN: Saving the Michael Vick Dogs” introduced us to Cherry, Georgia, Denzel and Meryl, the four most challenging fighting dogs taken from property owned by Atlanta Falcons quarterback Michael Vick.
Dogtown’s team of dedicated experts work to help these pits overcome their violent pasts and live happier, healthier lives.
Dogtown, a shelter for lost canine souls, is part of Best Friends Animal Sanctuary, one of the largest no-kill animal facilities in the country. It is often the last hope for dogs requiring specialized or urgent medical attention or for abused and neglected animals.
New episodes of DOGTOWN air every Friday at 10 p.m. beginning September 12. For more information, view www.natgeotv.com/dogtown.
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