Bruw is entering the tank on Sunday’s episode of Shark Tank. A teenager by the name of Max Feber will be pitching what he believes is the perfect cup of cold coffee.
While some people may think he’s crazy, he’s actually just tapping into a $5 billion growing market, according to All Shark Tank Products.
Feber, who is from West Bloomfield, Michigan, is pitching his product that allows people to make their own cold brews at home. Cold coffee results in a smooth, rich, and flavorful coffee because of the cold water instead of iced water.
Max quickly learned that the coffee filters on the market simply do not work for cold brews and he decided to come up with a brand new filter that made it easy for people to do it at home.
According to the company’s website, the concept is rather simple. You put coffee and water in a mason jar and put it in the fridge for about 12 to 18 hours. Then, you simply insert the Bruw filter with the straw side down.
Place the second mason jar on top and secure it. Flip it over and let the coffee drip through the filter. Once done, you can remove the filter from the mason jars and enjoy your cold cup of coffee.
The filter currently retails for about $19.99 but is a bit cheaper on Amazon at the time of this writing. You have the option of buying the filter alone or buying it with two mason jars, making it easy and simple to brew that perfect cup of cold coffee at home.
Shark Tank airs Sundays at 9/8c on ABC.