There’s a new Toyota snowman commercial airing at the moment — and you better have the tissues ready!
The car manufacturer released the new commercial for the 2018 holiday season, and it captures the true essence of Christmas.
In the ad, a little boy wakes up in the morning and tells his mom it’s snowing. It’s early, so he snuggles up with his mom in bed.
Later, his mom leaves in her Toyota, driving through the snowy weather. The little boy’s grandmother comes to watch over him, but he wants to go outside and play.
He and his friends in the community start building snowmen and he lines them all up along the driveway, placing sticks on them as arms doing the military salute.
His mom is then seen again in the car with a man, who turns out to be the father of the little boy. He’s wearing his military uniform, so it’s clear that he’s coming home for the holidays.
When they pull into the driveway, his son is waiting near the snowmen, giving his father a salute as arrives. His dad steps out of the car and, with tears in his eyes, gives his son the same respect in return before they embrace in a hug.
The commercial ends with the message, reading: “Let’s bring everyone closer this holiday.”
The song is called Winter Song by Sara Bareilles and Ingrid Michaelson, and was originally released in 2008. It became a minor hit in Ireland and Canada during that year’s festive period.
The softer tones of the song capture a quiet early morning, and it brings out the emotions of getting family members together for the holidays.
The commercial defines everything important about the holiday season: family, love, reconnecting, surprises, and lots of snow. Watch it below!