This year, the Maeil Broadcasting Network (MBN) worked hard to prove they are a viable competitor in Korean television especially K-dramas. Earlier this year, they produced their first K-drama of the year, a comedy titled Yeonnam-Dong 539.
They missed the next season afterward but came back in May with Rich Man, Poor Woman. Since then, MBN produced a new K-drama with each subsequent season.
MBN’s final K-drama for 2018, Fluttering Love, was set to be their biggest K-drama yet. The reason why is it marked the K-drama return for Yoon Eun-Hye. The popular yet controversial Hallyu star made a name for herself as the female lead in Coffee Prince. Other popular K-dramas she’s starred in include Goong (also known as Princess Hours) and Lie to Me.
Unfortunately, Yoon Eun-Hye’s comeback did little to differentiate Fluttering Love from previous MBN K-dramas. As a matter of fact, it concluded with similar average ratings as them.
Low viewership in Korea, low ratings for newer reviews
When Fluttering Love — also known as Fluttering Warning and Love Alert — first debuted, it had initial hype which signified it having potential.
For example, the first two episodes showed a higher viewership rating for an MBN K-drama debut at being over two percent. However as the K-drama progressed, the viewership started to decrease until each episode averaged around 1.5 percent.
As for international viewing, many on Rakuten Viki who reviewed the K-drama as a whole are giving Fluttering Love either mediocre or bad ratings. Most do not blame Yoon Eun-Hye, Chun Jung-Myung, or any of the other actors for the K-drama’s failure. Instead, most are blaming the production.
Reviewers argue both writing and direction have become sloppy especially after the fourth episode. The plot goes around in circles thus making it boring and repetitive.
There are way too many unnecessary flashbacks. Finally, there are plot flaws. For example, Yoon Eun-Hye’s character is supposed to be traumatized by fire yet she burns candles in her room. To be fair, huge fires are nowhere near a dinky candle, but that is a detail that could easily be misinterpreted.
Why did Fluttering Love flop?
We don’t know exactly why Fluttering Love, a K-drama that had plenty of potential and marked Yoon Eun-Hye’s comeback, flopped. However, we do have some probable reasons.
Domestically in South Korea, there are two probabilities for Fluttering Love to flop. The first is Yoon Eun-Hye’s dress plagiarism scandal. Though the incident is almost four years old, Koreans might think Eun-Hye has not “reflected long enough on her actions.” Ergo, they might be showing their disdain by not watching her comeback K-drama.
On the other hand, MBN is still fairly new to K-dramas. It is possible that not enough Koreans know MBN to produce such content. Ergo, they might have not known about Yoon Eun-Hye’s comeback.
Internationally, K-drama fans might have found interest in other K-dramas over Fluttering Love. At the core of the K-drama, it is hard to ignore that the plot concept has been reused numerous times in previous K-dramas.
When placed side-by-side with other K-dramas, either previously or currently airing, with more unique concepts like Encounter, The Smile Has Left Your Eyes or Memories of Alhambra, it seems to be lacking.
Now that Fluttering Love is completed, K-drama fans have the chance to watch the series as a whole and judge for themselves if it was worth the watch or not. For international fans, specifically those in the Americas, the entire K-drama for Fluttering Love is available on Rakuten Viki by its other moniker, Love Alert. The last six episodes of the series require viewers to have a Viki Pass Standard subscription.