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Fluttering Love debut: Yoon Eun-hye’s comeback helps boost viewership for MBN K-Dramas

Fluttering Love
Yoon Eun-hye and Chun Jung-myung star in the new MBN K-drama Fluttering Love. Image Credit: Maeil Broadcasting Network (MBN)

Fluttering Love (also known as Fluttering Warning, Love Watch, and Love Alert), the romantic-comedy K-drama starring Yoon Eun-hye and Chun Jung-myung, has already made its mark as the most popular K-drama to air on the recent reincarnation of the Maeil Broadcasting Network (MBN).

According to viewership ratings provided by AGB Nielson Korea, the debut episode which aired on Wednesday, October 31, 2018, earned a Korean nationwide viewership of 2.796 percent. The second episode dropped under 1.770 percent but the third and fourth episodes saw initial increases just over two percent.

Internationally, it is also doing very well too. On Rakuten Viki, it is the fifth trending K-drama on their streaming site.

The only on-air K-dramas to be more popular are Where Stars Land, The Smile Has Left Your Eyes, and When Time Stopped. The first two on the list are established and are nearing their respective finales.

The fact that Fluttering Love is doing better compared to MBN’s previous K-dramas in viewership means the network now has a more plausible chance of having their K-dramas seen.

This year, MBN decided to serialize K-dramas. What that means is they are developing and producing K-dramas back-to-back.

This should sound similar to seasoned K-drama fans as other Korean television networks follow the same procedure especially the public channels (KBS, SBS, MBC, and EBS). However, not many people knew about their new line of K-dramas thus the lower-than-usual viewership even if it was a cable/satellite network.

That is a shame because their previous K-dramas such as Devilish Joy, Witch’s Love, and Rich Man, Poor Woman were spectacular.

Why is Fluttering Love getting more attention than previous MBN K-dramas?

In general, Fluttering Love doesn’t seem any different from other Korean romcoms. It is about a top actress and a famous dermatologist forming a contract relationship to counter a scandal they both share.

Besides the careers the two main characters have, there are plenty of K-dramas that follow a plot of two “incompatible” people having a contractual relationship to counter a scandal.

Probably the biggest reason why Fluttering Love is getting a lot of attention is it marks Yoon Eun-hye’s comeback to K-dramas. The last K-drama she was in was Marry Him If You Dare back in 2013. That was five years ago. Between then and now, her only acting credits were cameos.

Summarized, it is a big deal for K-drama fans to see Eun-hye return to the Korean small screen albeit any screen as she’s well known for her monumental roles in Princess Hours (also known as Goong), Missing You, My Fair Lady, and her most popular K-drama, Coffee Prince.

Only time will tell if Fluttering Love can keep its momentum going. If it does, it will definitely help bring more exposure to MBN and their K-dramas. Right now, Fluttering Love will air 16 episodes, one episode on Wednesdays and Thursdays each at 11 p.m. KST on MBN.

For international viewers, Fluttering Love is available on Rakuten Viki as Love Alert. The first two episodes are free to all viewers. Subsequent episodes are only available to Viki Pass Standard subscribers.

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