Stone Cold Steve Austin enjoyed some success when he was in WCW, although many fans felt he could have been even bigger if they hadn’t dropped the ball with him there.
When WCW fired Austin while he was injured, he went to ECW and proved to be a great promo-man for that company. It wasn’t long until the WWE called on him — but they then took away everything that fans loved about his ECW appearances.
The WWE put him in basic wrestling tights and had Austin work as a ring technician, which he was great at but it was boring. In a recent appearance on Lilian Garcia’s podcast Chasing Glory (via 411mania), Austin explained how he was able to get past that start to become a star.
Austin said that he was never afraid to walk up to Vince McMahon and talk to him. He said that was the only way to develop a relationship that allowed stars to get ahead in the WWE. Austin said he would ask questions and offer suggestions and that is how his character was born.
“I said, ‘I’m 6’2, 250, black trunks, black boots. If you take my personality, from me, I can’t compete,” Austin revealed on the podcast.
“If you give me my personality, I can compete with anyone you got.’ And he says, ‘Okay Steve.’ And then he stopped editing me and that’s when we starting flying. You got to control your destiny.”
He went from The Ringmaster, with managers talking for him, to Stone Cold Steve Austin. That led to his feud with Jake “The Snake” Roberts and winning the King of the Ring tournament.
Remember, after he won that tournament, he cut his most legendary promo and one that made him a star when he originated the “Austin 3:16” nickname on the spot.
“That’s all I had was Austin 3:16 says, ‘I just whopped your a**.’ I’ll never forget, I got through with Jake, I beat him and there was PSAs waiting for me and I dropped that promo,” Austin said.
“I said, ‘I need a button on this promo.’ So that’s when I crapped out, ‘And that’s the bottom line cause Stone Cold said so.’”
And the rest is history.