Apparently a very popular character bit the dust on MTV last night.
MTV has become the first network to launch a memorial site where fans can gather and mourn a character following the shocking death of Allison Argent (Crystal Reed) on last night’s episode of Teen Wolf. The death of Allison Argent builds to the “Teen Wolf” finale on Monday, March 24 at 10pm ET/PT.
In the finale, when struck by disaster and nearly defeated, Scott (Tyler Posey) and Derek (Tyler Hoechlin) call on their friends and allies to make one last stand.
MTV’s hit show Teen Wolf is a social media darling and the network, sensing the magnitude of grief that was percolating out there in the Internets launched TeenWolfMemorial.com, marking the first time any network has created a centralized place to gather to collectively mourn.
The site features a ton of exclusive sharable/embeddable video content (including eulogies from cast members remembering their favorite moments with Allison/Crystal, as well as an interview with Crystal where she discusses her favorite set memories and fan interactions, as well as the character’s last on-air scene).
More bizarrely, the site is hub where fans can upload and share personal condolence messages, messages of shock/anger directly on the site. Even upload videos.
MTV will be sharing and giving you fans your 15 minutes of fame by selecting some videos to air across its social channels. Fans can also tweet reactions and messages of support directly from the site. The hub will also feature a curated feed of tweets from cast members and more.
TeenWolfMemorial.com Centralizes and Enhances Fan Engagement and Creation After The Shocking Death of One of Teen Wolf’s Most Beloved Characters
Immediately following the ending of last night’s episode of “Teen Wolf” in which fan favorite Allison Argent (played by Crystal Reed) met a heroic (but shocking) death, MTV launched TeenWolfMemorial.com, where fans can gather to collectively mourn.
“Teen Wolf’ has cultivated one of the most social and engaged fandoms in television,” said Tom Fishman, VP Content Marketing and Fan Engagement for MTV. “Knowing that Allison’s death would have an immediate and profound fan impact, we wanted to go beyond the confines and time restraints of a television series and provide them with a curated and social experience where they could collectively grieve, discuss, get exclusive content and create their own.”
MTV previously has launched including DieOnTeenWolf.com, where nearly 10k fans submitted video submissions for an opportunity to be killed on the show, as well as TeenWolfTrailer.com which generated more than 500k viewers where fans were challenged to piece together a complex gif-puzzle to unlock the trailer for Season 3: part 2.
MTV has launched two successful after shows: “Wolf Watch,” a half-hour talk show that airs immediately following each episodes where on fan is chosen each week to show video chat and interact with the host and guests, as well as the digital series, After After Show that gives fans backstage access and quirky interviews with “Teen Wolf” stars.