TV Picks: “106 & PARK” partners with Smack and the Ultimate Rap League for season 2 OF ‘Ultimate Freestyle Friday kicking off Friday, March 28, 2014 @ 6 P.M./ET
Mobb Deep, Kid Capri, The L.O.X., Papoose, Saigon Amongst the Celebrity Judges and DJ’s Involved This Season
BET’s “106 & PARK” has once again teamed up with SMACK and the Ultimate Rap League (URL) for another tremendous season of Ultimate Freestyle Friday (UFF) battle competition.
As the world’s largest and most respected platform for battle rap, BET Networks and “106 & PARK” has adopted the URL battle format bringing the popular online brand to network television. Hosted by Smack and Bow Wow, 106’s latest freestyle battle premieres Friday, March 28, 2014 at 6 pm/ET establishing Ultimate Freestyle Friday as the home true battle rap and hip-hop for fans across the globe. This season’s celebrity DJ’s and respected emcees Mobb Deep, Kid Capri, The L.O.X., Papoose, Saigon, Superstar Jay, Smif-N-Wessun, DJ Self, Shaheem Reid and Jahlil Beats will judge the 7 week competition.
“I’m really excited about doing a second season of Ultimate Freestyle Friday with ‘106 & PARK’,” said SMACK, founder of Ultimate Freestyle Friday. “Making the transition from DVDs to online and now to network television speaks volumes on the evolution on rap culture. I’ve been documenting hip-hop culture for years and the SMACK / Ultimate Rap League brand is the leading force responsible for bringing MC Battle culture to masses.”
Over the course of the 7-week period, eight emcees will compete for the coveted season two Ultimate Freestyle Friday Champion title. The season culminates with season one champion Ill Will going head-to-head with this season’s winner in the infamous 106 Backroom for the $5,000 grand prize.
For more information on “106 & PARK” and ULTIMATE FREESTYLE FRIDAY go to BET.com/106&Park. Join the conversation on social media by logging on to BET’s multiple social media platforms:
• On Facebook by liking the fan page at facebook.com/BET106andPark
• On Twitter by using hashtags: #FreestyleFriday and #106andPark; follow the show for all updates @106andPark.
• On Google plus at G+ 106 and Park.
“106 & PARK” is the longest running music variety show on cable and has been integral in launching the careers of numerous hip-hop and R&B artists. Two popular segments of 106 are FREESTYLE FRIDAY and WILD OUT WEDNESDAYS. Freestyle Friday is a weekly segment where two aspiring rappers compete in a freestyle battle before a live studio audience. The rappers are not allowed to use profanities or sexually suggestive lyrics, an offense punishable by disqualification. After the battle, a panel of industry tastemakers and veteran MC’s decide the winner by majority vote. Each week’s winner returns to the ring the following Friday to defend their title against several new challengers.
Things really heat up in March with March Mayhem, where the best of the best from the past year to go head-to-head. On WILD OUT WEDNESDAYS (W.O.W.) dance teams, step teams, R&B/Hip-Hop singers and all types of gifted performers take the stage and aim for the stars. Wild-Out Wednesday has been a major hit on BET’s 106 & Park ever since the first competition back in April 2005. Each week, the winner is selected via online or mobile votes.
TELECAST: Monday – Friday, 6 – 8 pm (ET/PT)
ORIGINATION: BET Studios: New York, NY
NETWORK PREMIERE: September 11, 2000
HOST: Bow Wow & Keshia Chante
PRODUCED BY: BET Networks