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IZ*ONE comeback: Produce 48 K-Pop girl group makes first return for 2020 with first studio album Bloom*Iz featuring song Fiesta

Iz*One posing for Bloom*Iz
Iz*One made their first comeback for 2020 with their first studio album, Bloom*Iz. Pic credit: Off the Record/EMI

The K-pop rush for February continues to go strong, and fans can’t get enough. So far, they have been busy listening to new music from such K-pop acts like GFriend, DKB, Cignature, and Weki Meki.

Despite how busy fans are with all the new music, the month is not over yet as the February K-pop rush continues.

And now another very popular girl group has made their first comeback for 2020, Iz*One (often stylized in all capital letters). They just released their album, Bloom*Iz, featuring the song Fiesta.

Welcome to the Fiesta

Iz*One joined the February K-pop rush with their release on Feb. 17, with Bloom*Iz featuring the title track song Fiesta.

The comeback marked the release of Iz*One’s first full-length studio album as their previous two comebacks back in 2019 were extended plays (EPs) or mini-albums.

The title track song, Fiesta, also marks the end of Iz*One’s Flower Series Trilogy. It started with their debut song, La Vie en Rose, followed up by their next title track song in the following comeback, Violeta.

As shown in the music video for the song above, Fiesta is a festive song that represents Iz*One in “full bloom,” a metaphor to their dreams turning into reality.

The lyrics in the chorus are about keeping the “festival” in one’s heart with a strong passion.

K-pop fans are loving Iz*One’s comeback, proven by all the listening and sales records they are making.

For starters, they are popular in multiple regions around the world, soaring to number one of iTunes album charts in Japan, Hong Kong, Malaysia, Philippines, Portugal, Singapore, Sweden, Taiwan, Thailand, Vietnam, Macao, Indonesia, Brunei, Belize, and Latvia.

On top of their international chart accomplishments, Iz*One also broke the record for most albums sold for a K-pop girl group in the first week. On Feb. 17 at 7 p.m. KST, the Hantao Chart recorded that 175,249 copies of Bloom*Iz were sold.

That is almost 75,000 more copies more than the previous record held by Twice with Feel Special, and the week is not over.

The popularity and sales will help Iz*One after their agency’s controversy

Overall, Iz*One’s first comeback for 2020 is a certified success when it comes to sales. But what about public promotions given the controversy Mnet and CJE&M had about vote-rigging?

Firstly, the success Iz*One is having with Bloom*Iz will be a positive factor when it comes to post-release promotions such as participating in music competition variety shows.

It seems the controversy is starting to fall squarely more on the agencies and not on Iz*One, which is the way it should be.

The members of the 12-member girl group have nothing to do with the vote-rigging. They were following their dream and should be celebrated for their hard work and perseverance.

Thankfully, K-pop fans see that and are wanting to see Iz*One more.

They are scheduled to appear at KCON 2020 Japan. They are also making appearances on variety shows too. The networks are now defending them if anyone brings up the vote-rigging scandal.

Iz*One’s full-length studio album Bloom*Iz and its title track song Fiesta are available digitally through numerous music streaming services such as Apple Music and Spotify.

For fans who want to own a physical copy of the album, it is available for purchase on YesAsia. Take note there are three versions of the physical album, and if one were to buy all three, the total is almost $70.


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