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BLACKPINK goes global signing with Interscope Records and UMG via partnership with YG Entertainment

Black Pink in DDU-DU DDU-DU
This is the final scene of Black Pink in the music video for DDU-DU DDU-DU. Pic Credit: Black Pink

Black Pink (sometimes stylized as BLACKPINK or BLΛƆKPIИK) are taking the next step in their musical careers by going global.

Just recently, they signed with Interscope Records and Universal Media Group (UMG) via partnership with their primary agency, YG Entertainment.

Interscope Records and UMG will represent Black Pink internationally outside of Asian territories. Such a business move came about possibly from the international success of their single DDU-DU DDU-DU.

The song peaked at No. 55 on the Billboard Hot 100. Take note that the last time a K-pop song by a girl group appeared on that particular chart was nine years ago in 2009 with the English version of Nobody by Wonder Girls.

Yang Hyun Suk, the CEO of YG Entertainment, made a statement on Black Pink signing on with Interscope Records and UMG. He also made it known he hopes other YG Entertainment artists are able to follow through breaking into international territory too.

“We will work closely with the biggest music company, Universal Music Group, globally for the successful global debut and promotion of Black Pink. In addition, we will do our best to help other YG artists to break through the North American and European territories as well.”

Black Pink has the potential to be more successful in the international market over others!

Some K-pop fans are wondering why other K-pop acts, with the exception of BTS, haven’t been able to expand outside of Asian territories. To be frank, it isn’t because K-pop isn’t popular internationally, but because the style of music may have felt too much of a risk to recording studios when marketing it to an international audience.

What’s changed? First point is accessibility. Thanks to social media platforms, especially YouTube, K-pop is far more accessible to the world than back in 2009 per se. With Black Pink, all of their music videos’ total views are over 400 billion.

The second and probably most important point is relatability. If Interscope Records and UMG wanted to sign on a K-pop girl group based off of popularity strictly in K-pop, they would have signed Twice.

Though they are popular, Interscope Records and UMG know their sound may not have the relatability with the general U.S. and/or European music markets. Meanwhile, Black Pink uses the sound blueprint that is often heard in popular hip-hop, R&B, and urban music in the American music industry yet makes it their own.

Ergo, people will have a higher chance of liking their music and visuals for its familiarity, but recognize that it is not the same as anything else in pop music.

With both accessibility and relatability, Black Pink has piqued the attention of people like John Janick, the chairman and CEO of Interscope Geffen A&M:

“Black Pink are global superstars in the making. The music and visuals are so immediately striking and so different from anything else happening in pop music. We are beyond excited to partner with YG in pursuit of their vision for Black Pink world domination.”

When will Black Pink make their international debut?

Since Black Pink just signed with Interscope Records and UMG, there are no details on when their U.S. and European music industry debut will be.

However, they are “getting their foot in the door” via collaborations with popular English-speaking musical artists. Just recently, they collaborated with British singer Dua Lipa on a bilingual track titled Kiss and Make Up. The song was released on October 19, 2018.

https://www.youtube.com/watch?v=mSvIfTuZEZk

NOTE: If music video above doesn’t play in your territory, here is a link to the official audio video on YouTube.

Black Pink is also preparing for their first solo concert in South Korea. It will take place on November 10 and 11, 2018, at the Olympic Gymnastics Arena in Seoul. Finally, all four members are pursuing solo careers with the first one being Jennie.

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War Omega is an entertainment news writer and painter that specializes in Asian entertainment. On Monsters & Critics, he writes about K-pop, K-dramas, and Chinese... read more
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