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Sommer Ray flaunts business brains in sheer top

Sommer Ray posing outdoors amid greenery
Sommer Ray posing outdoors amid greenery. Pic credit: @sommerray/Instagram

Sommer Ray is showing she’s more than just a pretty face. The model and social media sensation has been busy promoting her new IAMRAIS beauty line, coming as her second business venture amid the success of clothing line Sommer Ray’s Shop.

Posting to Instagram this week, the Colorado native thrilled her army of followers while in a sheer top, also peeping hints of her rock-hard body.

Sommer Ray is making big beauty bucks

Sommer, followed by 26.6 million on Instagram, was reminding fans that IAMRAIS Beauty is now retailed on Sommer Ray’s Shop, with the photos bringing her in selfie mode and holding her skin-centric gummies.

Sommer opened indoors and backed by wooden doors. The bikini bombshell did stick to a little swimwear via a peach pair of bottoms, also rocking a skimpy and sleeveless white crop top worn braless.

Stunning while sunkissed and with her hair swept up and held together by a leopard-print and bow accent hair tie, the ex to Machine Gun Kelly sent the camera a direct gaze, also posing with slightly parted lips.

A swipe right brought Sommer in her tan briefs once again brandishing the white tub of IAMRAIS, with further photos showing her placing one of her gummies to her mouth.

Taking to her caption, Sommer name-dropped both her brands, writing: “So so so happy that you can now get @imaraisbeauty on the @shopsommerray site ❤️‍🔥 one stop shop.”

Sommer Ray picked her brand carefully

IAMARAIS launched in the summer of 2021. The brand takes an unusual take on the beauty industry. Instead of offering up lotions and potions, Sommer is focusing on what goes in – not what goes on. Speaking to Forbes about her latest venture, the workout queen dished:

“I feel like I was a pioneer in what I do on social media. I like to start revolutions. I like to be the leader. That’s also what Imaraïs Beauty stands for. I just like to do things I believe in and I follow my heart.” Sommer’s gummies are vegan, packed with Vitamin C, and PETA-approved.

“I always get people reaching out wanting to do some type of line with me, like makeup, skincare — something. I’m kind of picky about it. If I get into the space, I want it to be something that I truly believe in and that I’m passionate about — and makes sense for me and my brand,” she separately told Vancouver Sun.

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