Hailey Bieber is in the process of promoting her new skincare line, Rhode, and slid into a variety of tiny, string bikinis to show off her products.
Clearly trying to promote summer hydration, Hailey was pictured in various bikinis while also showing her variety of skincare products floating in the water, and the pictures practically smelled like coconuts.
Hailey Bieber showed off her taut abs in various bikinis
In the first photo, posted in a carousel to Instagram, Hailey could be seen in a blue string bikini top puckering her lips in the water while holding a glass. Her hair was wet, and she went fresh-faced to show her high cheekbones and pristine skin.
In a video, her skincare products were seen floating in the water, followed by a picture of Hailey in a blue string bikini holding a black bucket hat to her head as she leaned back and closed her eyes. Hailey stood in front of what looked like a beach paradise with crystal clear water, showing her taut abs.
Her Rhode skincare products were again shown floating in the water, followed by Hailey in another bikini. This time she donned a yellow floral bikini with a push-up feature that emphasized her chest. Hailey was super tan and wet, with slicked-back hair and a shiny, healthy-looking glow. Hailey applied the peptide lip balm from her Rhode skincare line.
In one random shot, it looked like a picture of Hailey’s husband, Justin Bieber, sitting on a blanket surrounded by food for a picnic on the beach, though a white bucket hat obscured his face.
Hailey showed off a yellow string bikini and a video of herself swimming
After a video shot of the water, Justin Bieber’s wife followed it up with a picture of herself in a yellow string bikini while standing in front of a white wall. The yellow bikini featured strings in the front around the chest, and Hailey paired the look with a baseball hat and sunglasses. It was apparent the stunning model kept up on her body, showing off tight abs and curvy hips.
The last two shots in the carousel showed a video of Hailey swimming underwater and popping up in front of the camera. Her skin looked absolutely glowing as she wiped the water from her eyes and smiled as she continued swimming.
Lastly, Hailey showed off a close-up of her abs in a pink, ruffled bikini with a Rhode product stashed under the string of her bottoms.
She captioned the post, “dewy summer skin loading….. hydration is always essential [palm tree emoji][wave emoji][sun emoji] @rhode,” and it received over 1.8 million likes.