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Emily Ratajkowski in bum-show bikini on the beach

Emily Ratajkowski poses close up
Emily Ratajkowski poses for a close-up. Pic credit: @emrata/Instagram

Emily Ratajkowski shows off her supermodel body in a cheeky bikini on the beach.

The 31-year-old catwalk queen and swimwear designer continues to promote her 2017-founded Inamorata brand on Instagram, and new photos from the star’s recent Mexico shoots are turning heads.

Emily Ratajkowski impresses in cheeky bikini on Mexico beach

Emily, who flew out to Tulum, Mexico, earlier this month as she rang in her birthday, posed in a series of figure-flaunting snaps while enjoying the perks of her shorefront location.

The Blurred Lines star, who shot to fame in Robin Thicke’s 2013 music video, sizzled in an electric blue and ruched satin bikini, one boasting defined cups up top plus patch-on-style bottoms.

EmRata posed by crashing waves and under blue skies, showing off her world-famous abs and trim hips, also going natural as her dark hair blew around her face.

A swipe right showed a cheeky thong finish as Emily highlighted her peachy rear.

A geotag placed EmRata at the luxurious Hotel Escencia, with a caption tagging her. “@emrata wears the Luciana in Paradise 🌴,” Inamorata wrote.

Inamorata boasts a cult following of over 690,000 on Instagram and counts supermodel Hailey Bieber as a promo face. The label that kicked off with lingerie and swim pieces now retails printed dresses, matching sets, its popular Mesh Collection, and sweats.

Emily Ratajkowski knows how to build a best-selling brand

Speaking to Elle about her brand, the mom of one revealed: “You know, for me, I don’t have a go-to underwear store. I don’t have a place that makes cute basics that I really want to wear, and I feel comfortable in, but I also think are on trend and cool. So, this is also just like a necessity—this is something that I would want to wear.”

“Swim has always been fun. I was always a girl who collected a million bathing suits, and I didn’t have a go-to swimwear company, and I didn’t have a go-to underwear company. For me, that’s huge,” she added. Inamorata, which counts reality star Kourtney Kardashian as a customer, is also championing body positivity via inclusive size ranges and the use of plus-size models in its campaigns.

Outside of her CEO role, Emily is a Versace, Kerastase, and Superga ambassador. She also influences for 43-year-old Kourtney’s Poosh lifestyle brand. In 2021, she released her My Body book, alongside welcoming son Sylvester, shared with her husband, Sebastian Bear Mc-Clard.

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