Elsa looks amazing in her campaign shots for Helsa Studio – we love her new collection! There’s something about throwing a chunky piece of knitwear over everything at this time of year, so we hunted to find a cable knit cardigan so you can steal Elsa’s style.
We found this cream cardi from Brave Soul which is a great dupe for Elsa’s, at a fraction of the price – only $30! Wear this one over your loungewear to keep cozy while you chill at home like Elsa, pack it for your next plane journey, or wear it over your fave t-shirt and jeans!
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Elsa Hosk showcases Helsa Studio’s February drop
In a photoshoot with celebrity fashion photographer Babak Rachpoot, Elsa teased the launch of new designs for Helsa Studio.
The beauty has joined other high-profile models in launching her own brand. She partnered with Revolve last year and sells knitwear, bikinis, dresses, pants, skirts, tops, and fashion accessories.
She made the Helsa drop announcement on her Instagram page in the caption, which reads the following:
“So excited for another year of @helsastudio 🤍 soooo many good pieces in the works for you (first drop of the year happening in February)! What was your favorite look from last year?”