Beyonce is showing off her creative side a day before she turns 41 years old.
The Renaissance songstress is celebrating a recent collaboration with the jewelry brand Tiffany and Co.
She celebrated her latest collaboration with a video shared on Instagram.
The video began with Beyonce walking away from the camera as she strutted her stuff in a black long-sleeve gown with a cutout lower back. She extended her arms in the air and spread out her fingers in an animated manner.
Beyonce rocked her signature blonde hair, which blew in the wind thanks to special effects.
Later, she sported a black leather latex bodysuit with asymmetrical shoulders and a deconstructed look. The outfit featured a plunging neckline and revealed her Tiffany jewelry with black and gold as the aesthetic.
Beyonce let the clip do the talking, opting to go caption-free.
Beyonce and Jay-Z tapped as Tiffany and Co. ambassadors
As a 200-year-old brand, Tiffany and Co. is respected but looking to appeal to younger demographics– that is where Beyonce comes into play.
The 2021 acquisition of the company by mega-corporation LVMH, Moët Hennessy Louis Vuitton, inspired talks of maintaining relevance in today’s market.
Business Insider shared that Beyonce and Jay-Z joined other new ambassadors, Anya Taylor-Joy and Olympic skier Eileen Gu, in representing Tiffany in future products.
Beyonce releases her album Renaissance
Beyonce’s latest efforts allowed her to promote her music and the brand of jewelry she represents. A quick trip to Instagram or TikTok reveals that many influencers and fellow celebrities choose songs from Renaissance as the backing tracks to videos or photo montages.
But things nearly went left for Beyonce, when her album was leaked a day before its release. Beyonce addressed the release of the album and its leaking in a message posted on social media. She thanked the Bey Hive for purchasing the album, even though it was available illegally.
The note read, “So, the album leaked, and you all actually waited until the proper release time so you all can enjoy it together. I’ve never seen anything like it. I can’t thank y’all enough for your love and protection. I appreciate you for calling out anyone that was trying to sneak into the club early. It means the world to me. Thank you for your unwavering support. Thank you for being patient. We are going to take our time and enjoy the music. I will continue to give my all and do my best to bring you joy. I love you deep.”
Next for Beyonce is her 41st birthday on Sunday, September 4th.