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50 Cent and Carmelo Anthony at underwear launch…but they keep their clothes on

What do 50 Cent and Carmelo Anthony have in common? They wear the same underwear!

The pair are both brand ambassadors for briefs firm FRIGO RevolutionWear, which has just started selling its range at Bloomindale’s.

Both 50 Cent and Anthony attended the launch in NYC, but the bad news for admiring fans is the pair both kept their clothes ON.

The event was hosted by FRIGO’s majority owner, tycoon Mathias Ingvarsson — one of the original entrepreneurs behind the super-successful Tempur-Pedic mattress brand.

FRIGO describes its underwear as a “gamechanger”, with a product that aims to be both practical and comfortable.

Fiddy took to both Instagram and Facebook to post pictures and video of him at the event with Anthony, where they took time out to sign merchandise and mingle with fans.

Me and my boy @carmeloanthony stop by Bloomingdales today. #EFFENVODKA #FRIGO

A photo posted by 50 Cent (@50cent) on

And for those of you wondering what 50 Cent does look like with his top off, luckily he has previously posted a string of steamy pictures on Instagram of himself wearing the underwear — and not much else.

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