Art news: Friday, January 15th, The Standard, Hollywood will host an opening reception to celebrate Maxwell McMaster’s installation with The Box series, Waves, that will feature new paintings in his ongoing series. Waves will be on display through January 26th.
McMaster’s project is an artistic reflection of life in Southern California showcased in an extension of works at The Standard Box. His use of cooler tones and colors induce facets of a moody dreamlike state with playful imagery such as palm trees and sunsets doubling as tropes. McMaster creates the works with a sense of play on the light and dark themes of Southern California, as metaphoric symbolism is employed, images that exude beauty on the surface, but also broach upon undertones of melancholy and noir.
He describes Waves as a word “which exemplifies the way life feels here [Southern California], it’s a vibe.” He represents the figurative lifestyle of, “the thousands of people chasing their dreams .. . are trying to catch the wave that will boost us along and turn our dreams to reality.” The installation features a large painting spotlighting the model, “muse,” installed within the box and two exterior paintings adjacent to the main space.
The Standard, Hollywood continues to celebrate artists through monthly installations in The Box. The glass box behind the front desk houses a live model that coexists with the rotating exhibitions 24/7. In past months, The Box has featured works from Britt Browne, Thomas Slack, Jihan Zencirli, Big Butter, The Family Acid, Jacqueline Suskin, Pia Habekost and more.
A California native and multidisciplinary artist and designer, Maxwell often looks to his surrounding environment and past experiences to draw inspiration. He explores a wide range of styles and techniques within his work, allowing the concepts to dictate the aesthetic. In 2009, he relocated to Los Angeles from his hometown in Sacramento and pursued an art career painting murals around Hollywood. Maxwell is a BFA graduate from Art Center College of Design and currently works as a graphic designer for films.
The Standard in LA frequently collaborates with artists on publications, products, installations, and events throughout its network of properties and shops. Standard Press has published books by Andrew Kuo, Dzine, and JR & José Parlá. The Shop at The Standard has produced editions with artists including Julia Chiang, Wes Lang, Tomokazu Matsuyama, Ryan McGinness, Tomoko Sugimoto, KAWS, and José Parlá among others.