Written by Michael Barryte.
Sony today announced PlayStation HEROES, a new initiative connecting gamers with entertainment, sports and gaming celebrities on their PlayStation 4, all while helping charity.
Through PlayStation HEROES, PS4 users can purchase digital content via an official PlayStation HEROES app to be entered for the chance to play games with or against celebrities, online via PlayStation Network and in-person, with at least 90 percent of the purchase price going to a specific participating charity.
Make-A-Wish, the USO and The V Foundation for Cancer Research will be the charities supported by PlayStation HEROES at launch. Sony will donate $100,000 to each organization to kick off the initiative, in addition to dedicating resources to promote and support the initiative.
Make-A-Wish grants the wishes of children with life-threatening medical conditions. The USO provides critical services, programs and entertainment to millions of U.S. troops and their families around the world. The V Foundation for Cancer Research funds cancer research through the best and most promising scientists and cancer centers nationwide.
The PlayStation HEROES app for PS4 will be the primary portal for gamers to enter and participate in events. The app will officially launch and be available for download for free via PlayStation Store (PS Store) on February 24, enabling gamers to find information on upcoming and past celebrity gaming events, enter by purchasing digital content for a chance to win and play, view videos of gamers playing with celebrities and earn badges.
Starting today, gamers can pre-order the PlayStation HEROES app on PS4 and gain early access to themes, available for $1, $5, $10 and $15. Each dollar spent provides the purchaser with a sweepstakes entry for the first PlayStation HEROES gaming event in March, featuring world renowned snowboarder and two-time Olympic gold medalist Shaun White, who will play Bungie’s Destiny, published by Activision, to benefit Make-A-Wish. In addition, a special bundle encompassing all four themes will be available for a discounted price of $20 and will include 31 total entries.
For more information about PlayStation HEROES, including the official sweepstakes rules and eligibility, please visit playstation.com/heroes.