What are the Quill Awards? General public says it doesn’t care

Have you ever heard of these? Apparently they are the people’s choice for book prizes, which for two years have struggled to catch on with the general public.

For this award, there will be five finalists in each of 19 categories, from best debut author to biography-memoir. In previous years, the general public were the ones to choose the winners, but now the “honor” has been bestowed upon booksellers and librarians.

“We wanted to streamline consumer participation and add to the credibility of those who are named winners,” Quills founder and chairman Gerry Byrne said. The Quills, organized by NBC Universal and Reed Business Information, which issues Variety and Publishers Weekly, were founded in 2005 with the intention to “liven up” literary awards. Since awards primarily serve as marketing tools, the “Quills” have yet to liven up interest or attract sales, however.

Nominees will be announced June 2, with winners in 19 categories to be named Sept. 10.

 

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