By M&C News Apr 7, 2005, 18:40 GMT
MSN Video and IFILM have signed a deal to deliver IFILM content to MSN Video's free streaming entertainment channel.
Through the agreement between MSN and IFILM, MSN Video consumers will have access to video clips from IFILM's collection, including select programming from its infamous Viral Video channel.
As part of the MSN Video experience, consumers can access IFILM video through a personal playlist or simple search. IFILM is committed to continually updating clips in real time to provide compelling footage. IFILM also will deliver television, short film and action sports clips, along with the top 10 most-viewed videos across all of IFILM's broad categories.
"MSN Video actively seeks the best content partners in the industry," said Andy Beers, director of MSN Video at Microsoft Corp. "IFILM is one of the largest entertainment streaming video sites on the Internet, with some of the most cutting-edge footage. This partnership is an excellent example of our commitment to being the top information resource online for individuals seeking both news and entertainment."
"We are excited to partner with MSN Video, and provide our audience with another excellent way to watch IFILM," said Blair Harrison, CEO of IFILM. "MSN consumers will have real-time access to the most-talked-about, popular and current video from the IFILM Network. This takes us a step closer to our goal of delivering IFILM content to our audience, wherever they may be."
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