Number of US tablet owners nearly doubled over holiday period
Jan 23, 2012, 20:56 GMT
San Francisco - It's official: The US has a bad case of tablet fever.
A study released Monday by the Pew Internet and American Life Project found that 19 per cent of adult Americans now own a tablet computer or electronic reader, up from just 10 per cent before the huge rush of holiday gift shopping.
The study said that the introduction of Amazon's Kindle Fire likely sparked much of the increase in tablet computer ownership as the web retail giant offered the device for sale at less than half the cost of the iPad. Prior to the introduction of the Fire in November the ownership of tablet devices had been steady since the start of the year.
Ownership of tablet devices was especially pronounced among wealthier families with incomes of over 75,000 dollars per year, while one in three college graduates also now own tablet computers, the report said.