Facebook's new TimeLine at center of social revamp

Sep 22, 2011, 22:23 GMT

San Francisco - Facebook chief executive Mark Zuckerberg unveiled major changes Thursday to the world's most popular social networking platform that will allow its 800 million members to more easily share music and other media with friends.

Zuckerberg also rolled out a major redesign of user profiles called TimeLine, which helps users build an online scrapbook to document and illustrate their lives.

'It has all your stories, all your apps and a new way to express who you are,' said Zuckerberg , calling it 'the story of your life.'

The Facebook co-founder also unveiled a major expansion of apps and categories on the service, including the integration of music service Spotify, online video site Hulu and video rental service Netflix.

Zuckerberg said that Facebook developers of every ilk could use a new development platform called Open Graph to more tightly integrate their apps into the Facebook experience.

'The next five years, the next era, is going to be defined by the apps and the depth of engagement,' Zuckerberg said at the company's annual developers conference.

Other changes announced by Zuckerberg included the addition of new buttons modeled after Facebook's iconic Like button, which now generates 3 billion clicks a day. The new buttons will allow users to flag content as 'Read,' 'Watched' and 'Listened.'

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