Starbucks gets in on the iTunes action

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By Stevie Smith Sep 24, 2007, 13:21 GMT

Online music and media portal iTunes is this week further cementing its position of dominance as the world’s leading digital music destination with news that hugely popular coffee house chain Starbucks is to give away completely free iTunes content. epa01075138 Starbucks to launch promotion from Oct. 02 to Nov. 07 that will see its customers given access to $50 million USD's worth of free Apple iTunes content. EPA/ANDREW GOMBERT

epa01075138 Starbucks to launch promotion from Oct. 02 to Nov. 07 that will see its customers given access to $50 million USD's worth of free Apple iTunes content. EPA/ANDREW GOMBERTIn a promotional drive to mark the new partnership between Starbucks and Apple Inc., Seattle-based Starbucks Corporation is to offer a huge iTunes content deal from October 02 through to November 07 across more than 10,000 of its North American stores. With up to 1.5 million songs expected to shift daily throughout the promotion, the coffee behemoth predicts that a total of 50 million iTunes tracks will likely be given away."It’s a great moment for us when you look at the overall relationship we have with iTunes," enthused Ken Lombard, president of Starbucks Entertainment, in an interview with the Seattle Post Intelligencer. "We feel it’s definitely groundbreaking."The details of the iTunes promotion will see Starbucks selecting a different recording artist each day (including the likes of Dave Matthews, Annie Lennox, and Joss Stone) before then furnishing its dedicated coffee drinkers with a free download card that can be redeemed at the Apple iTunes Store through to the end of 2007. Unsurprisingly, Starbucks’ iTunes download promotion will launch the very same day that the coffee specialist offers a free wireless connection through its Seattle and New York-based stores that will allow caffeine lovers to purchase iTunes music through the Apple iPhone, iPod Touch, or a notebook. Moving beyond iTunes to other desired Net destinations will result in users incurring a T-Mobile log-on charge. Prior to moving across further Starbucks’ businesses throughout 2008, the Seattle and New York stores will also offer access to the new ‘Now Playing’ feature, which will allow customers to download the music being played at that moment in-store. Starbucks’ iTunes-related promos don’t end there either, with the company also launching the iTunes Digital Release Card and Starbucks Card Plus Two, the former of which will deliver a complete album to users, while the latter will allow users to monetarily charge a card to make Starbucks-based purchases. Card registration will gift users with two free iTunes tracks.

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