By Stevie Smith Jun 28, 2007, 12:40 GMT
Microsoft Corporation’s Indian-based division has this week announced its plans to sell value-priced PC systems - specifically equipped with educational programs - in conjunction with regionally positioned suppliers of compatible hardware and software in order to supply affordable tech equipment to members of the Indian population lacking both physical and financial computer accessibility.
Analyst expectations presently suggest that the number of Indians claiming ownership of personal computer systems is likely to more than double by the year 2011; though, at present, only an estimated two out of every 100 Indians has their own PC. However, Microsoft's move to introduce its budget-priced systems to the region is perhaps indicative of Indian income increases that are rising alongside that of the country’s growing economy - which has risen by more than 8 percent since 2003.
"We are doing this for long-term gains," commented Ravi Venkatesan, chairman of Microsoft Corporation India (Pvt.) Ltd, in a CNN Money report. "The program may not give us immediate cash flows, but will bring more and more consumers on the technology platform." Mr. Venkatesan opted not to divulge any details relating to the financial aspects of the company's plan.
However, he did reveal that Microsoft's as-yet unnamed computer will cost approximately $525 USD (INR 21,000) and will contain dedicated educational materials relative to the school curriculum (through to grade 12), as well as on-board tutorials for spoken English and other exam subjects, and also integrated entertainment via such media as animation.
"The education system in India is under lot of stress," added Mr. Venkatesan, "There is a huge number of dropouts and absenteeism. Industry is struggling to find talent."
At time of writing, Microsoft Corp has already signed up personal computer vendors such as Wipro Ltd. and Zenith Computers Ltd, as well as chip and component-making specialist Advanced Micro Devices Inc. to the Indian project.
The emergence of the American software giant's low-cost personal computer equipment to India arrives as yet another drive to introduce cheaper modern technology into the hands of those who might not otherwise be afforded opportunities the Western world takes for granted.
Similar business ventures include the Quanta-built and AMD-powered "XO-1" budget laptop, created by the One Laptop Per Child (OLPC) trade association, and also the Intel-manufactured Classmate PC system (formerly known as Eduwise), both of which are intended for children in poorer nations.
Your Talkback on this Story