
A woman poses with an Olympus mju tough frozen in an iceblock at Photokina 2010 trade fair in Cologne, Germany, 20 September 2010. The world's leading fair for photography and imaging takes place from 21 to 26 September. EPA/Oliver Berg

A woman poses with a Canon EOS 60D at Photokina 2010 trade fair in Cologne, Germany, 20 September 2010. The world's leading fair for photography and imaging takes place from 21 to 26 September. EPA/Oliver Berg

A woman polishes a Canon EOS-1 Mark IV at Photokina 2010 trade fair in Cologne, Germany, 20 September 2010. The world's leading fair for photography and imaging takes place from 21 to 26 September. EPA/Oliver Bergepa A woman polishes a Canon EOS-1 Mark IV at Photokina 2010 trade fair in Cologne, Germany, 20 September 2010. The world's leading fair for photography and imaging takes place from 21 to 26 September. EPA/Oliver Berg

A woman poses with a Pentax 645D at Photokina 2010 trade fair in Cologne, Germany, 20 September 2010. The world's leading fair for photography and imaging takes place from 21 to 26 September. EPA/Oliver Berg

A woman poses with a Canon EOS-60D at Photokina 2010 trade fair in Cologne, Germany, 20 September 2010. The world's leading fair for photography and imaging takes place from 21 to 26 September. EPA/Oliver Berg

A woman poses with a Pentax 'Chameleon' Optio RS 1000 at Photokina 2010 trade fair in Cologne, Germany, 20 September 2010. The world's leading fair for photography and imaging takes place from 21 to 26 September. EPA/Oliver Bergepa A woman poses with a Pentax 'Chameleon' Optio RS 1000 at Photokina 2010 trade fair in Cologne, Germany, 20 September 2010. The world's leading fair for photography and imaging takes place from 21 to 26 September. EPA/Oliver Berg