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SBS wins Olympic TV broadcast rights 2010-2016 for both Koreas

Aug 2, 2006, 11:51 GMT

Lausanne, Switzerland - South Korean broadcasters SBS have won the rights to air four Olympics between 2010-2016 to both North and South Korea, the International Olympic Committee said Wednesday.

The IOC said the deal was worth 72.5 million dollars (56.8 million euros) - 33 million for the 2010 Winter Games in Vancouver and the 2012 Olympics in London, and 39.5 million for the 2014 winter and 2016 summer games for which the host cities have yet to be elected.

It is the first time that Olympic broadcast rights will cover both Koreas. SBS is a privately-owned terrestrial network guaranteeing free-for-all coverage. The current agreement is with a Korean Pool.

'This significant agreement is an excellent outcome for the IOC and for the people of Korea, who are avid Olympic Games fans,' said IOC President Jacques Rogge.

'This deal ensures a broader reach and greater coverage with a dedicated and enthusiastic new broadcast partner.'