China on course for visitor boom from Olympics TV viewers

Hong Kong - China can expect a post-Olympics boom in visitor numbers from some of the millions who were dazzled watching the Beijing games on TV, a survey released in Hong Kong indicated Thursday. The survey of audiences in 16 worldwide markets found that while 45 per cent of viewers intended to one day visit China before the games started, 51 per cent said they would visit after seeing the closing ceremony. Meanwhile, the number of viewers saying they had no interest in visiting China dropped from one third to around one quarter between the opening and closing ceremonies. At the end of the games, 86 per cent of people in Hong Kong and Singapore said they intended to visit China, followed by 80 per cent of people in India and 72 per cent of people in Mexico. The survey by market research firm Nielsen, involving almost 26,000 interviews, found that seven out of 10 viewers found Beijing more modern and hi-tech than they expected. The survey's findings will provide comfort to many Beijing hoteliers who saw bookings fall during the August games because of stringent visa restrictions that kept normal summer visitors away.

And Also

Look Back at the Worst Celebrity Breakups

Look Back at the Worst Celebrity Breakups - PopEater
Walmart and GameStop tussle over videogame prices - The Tech Herald
Up In The Air Featurette: Behind Jason Reitman's Genius - Cinema Blend
Oprah Taking Rachael, Dr. Phil With Her? - PopEater
A&E series 'Hoarders' and 'Intervention' premiere Monday, Nov. 30th, preview

Your Talkback on this Story

Latest Headlines in Olympics 2008

Older Talkback

page: 1

Mike ChengSep 11th, 2008 - 18:02:56

this is very interesting news. Would you mind sharing where I can find the research source for this blog? What is the name of the study, and who conducted it?

Report this comment

page: 1

Olympics 2008

Olympics 2008 News

China on course for visitor boom from Olympics TV viewers

And Also

Your Talkback on this Story

Latest Headlines in Olympics 2008

Older Talkback

From Sites we Like

In Monsters and Critics

Corporate

The Fine Print