Hong Kong - China can expect a post-Olympics boom in visitor
numbers from some of the millions who were dazzled watching the
Beijing games on TV, a survey released in Hong Kong indicated
Thursday.
The survey of audiences in 16 worldwide markets found that while
45 per cent of viewers intended to one day visit China before the
games started, 51 per cent said they would visit after seeing the
closing ceremony.
Meanwhile, the number of viewers saying they had no interest in
visiting China dropped from one third to around one quarter between
the opening and closing ceremonies.
At the end of the games, 86 per cent of people in Hong Kong and
Singapore said they intended to visit China, followed by 80 per cent
of people in India and 72 per cent of people in Mexico.
The survey by market research firm Nielsen, involving almost
26,000 interviews, found that seven out of 10 viewers found Beijing
more modern and hi-tech than they expected.
The survey's findings will provide comfort to many Beijing
hoteliers who saw bookings fall during the August games because of
stringent visa restrictions that kept normal summer visitors away.
Mike ChengSep 11th, 2008 - 18:02:56
this is very interesting news. Would you mind sharing where I can find the research source for this blog? What is the name of the study, and who conducted it?
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