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Quackers: A&E and Phil Robertson back away from each other, patriarch stays

By April Neale Dec 28, 2013, 21:20 GMT

Quackers: A&E and Phil Robertson back away from each other, patriarch stays

Quackers: A&E and Phil Robertson back away from each other, patriarch stays

A&E takes Phil Robertson off suspension and they are bringing him back to Duck Dynasty.

The A&E ‘Duck Dynasty’ publicity stunt has come to an end for now.

The network is letting papa Phil Robertson regain his seat at the reality chez Robertson table, and the protests and demands for him to meet with Jesse Jackson and other irate groups are now put to rest.

Many critics are scoffing at the network's notion of a "teachable moment" and this eye roll-inducing statement:

"As a global media content company, A+E Networks’ core values are centered around creativity, inclusion and mutual respect. We believe it is a privilege for our brands to be invited into people’s home and we operate with a strong sense of integrity and deep commitment to these principals.

That is why we reacted so quickly and strongly to a recent interview with Phil Robertson. While Phil’s comments made in the interview reflect his personal views based on his own beliefs, and his own personal journey, he and his family have publicly stated they regret the “coarse language” he used and the mis-interpretation of his core beliefs based only on the article. He also made it clear he would “never incite or encourage hate.” We at A+E Networks expressed our disappointment with his statements in the article, and reiterate that they are not views we hold.

But Duck Dynasty is not a show about one man’s views. It resonates with a large audience because it is a show about family… a family that America has come to love. As you might have seen in many episodes, they come together to reflect and pray for unity, tolerance and forgiveness. These are three values that we at A+E Networks also feel strongly about. So after discussions with the Robertson family, as well as consulting with numerous advocacy groups, A&E has decided to resume filming Duck Dynasty later this spring with the entire Robertson family.

We will also use this moment to launch a national public service campaign (PSA) promoting unity, tolerance and acceptance among all people, a message that supports our core values as a company, and the values found in Duck Dynasty. These PSAs will air across our entire portfolio."

Robertson’s views of course are no surprise to those who actually watch the series, and the show ultimately will sink or swim based on who tunes in and what advertisers align with the white hot series.

It's also a huge lesson for all networks to add disclaimers for all TV series and for their talent when controversial interviews surface. In the land of free speech, you're allowed to watch (or turn off) a show, despite the world views of the actors involved.


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