Director Todd Field and PD Nathan Crowley create Captain Morgan Ad trilogy (VIDEO)
By April Neale Mar 18, 2013, 20:30 GMT
Last night, during a new episode of AMC’s "Walking Dead," Captain Morgan premiered “Perfect Getaway,” the brand’s first installment of its new trilogy ad campaign, created to further the tale of the 17th century real-life story of Captain Henry Morgan, and his adventures aboard his flagship The Satisfaction.
Last night, during a new episode of AMC’s "Walking Dead," Captain Morgan premiered “Perfect Getaway,” the brand’s first installment of its new trilogy ad campaign, created to further the tale of the 17th century real-life story of Captain Henry Morgan and his adventures aboard his flagship The Satisfaction.
To create the three-part series, the spiced rum brand worked with Academy Award-nominated director Todd Field and Academy Award nominated- Production Designer Nathan Crowley.
Field successfully transitioned from acting to directing a feature film based on a short story by Andre Dubus. He co-wrote and directed the haunting, visually appealing and critically acclaimed film, "In the Bedroom" in 2001. Field is also known for his directing work on the emotionally harrowing film "Little Children" and the stylish HBO cult favorite, "Carnivale." Nathan Crowley, the Academy Award-nominated production designer for acclaimed, visually engaging films like "The Prestige," "Batman Begins," "The Dark Knight Rises" and "John Carter" was his right hand and main collaborator for this Captain Morgan trilogy.
Together, Field and Crowley brought the Captain’s world to life, introducing new characters and painting a broader canvas of the famous privateer depicted on the rum bottle featuring Captain Henry Morgan, the brand ambassador for CAPTAIN MORGAN® brand rum. The exploits are depicted in Field's "Perfect Getaway" – the first episode of the spiced rum brand's new ad Trilogy that introduces viewers to the depths of Morgan's world and his adventures aboard his flagship, The Satisfaction.
Set in 1668 Port Royal, Jamaica, "Perfect Getaway" opens with Captain Henry Morgan atop a ladder set against a battery wall. With paintbrush in hand, Morgan implements his strategy to rescue one of his crew members held captive by his nemesis, Don Alonzo. Little do viewers know that this prisoner is worth more than meets the eye.
"It's kind of amazing how many people are unaware that Morgan's legacy existed long before he appeared on the label of a bottle," said three-time Academy Award-nominated writer/director Todd Field. "The job of everyone on our team was to bring Morgan's adventurous spirit to life through this Trilogy – to try and paint as compelling a picture as possible of his world, and the people who might have really populated it at that time."
The exotic location and the magnitude of the project rivaled the work of many motion picture productions, from explosive special effects to constructing a replica of The Satisfaction, to utilizing over 450 extras throughout the shoot. Nathan Crowley , Academy Award-nominated production designer constructed and art department team to visually bring the world of Henry Morgan to life.
"Successfully capturing the look and feel of a 17th century Port Royal, Jamaica was integral to making this project visually impactful," said Crowley. "Our team created a world that viewers can believe in and one that further characterizes Captain Henry Morgan himself."
The next installment of its "To Life, Love and Loot" ad campaign, the Captain Morgan brand continues to explore the depths and complexities of the man who has become synonymous with spiced rum, and emphasizes Captain Henry Morgan 's historic legacy through the new Trilogy episodes – each building on the one which precedes it.
"We continue to take great pride in the fact that the legacy of our brand is built on real-life adventurer Captain Henry Morgan , and embrace his character as the source of our inspiration for developing innovative marketing campaigns," said Tom Herbst , Vice President, CAPTAIN MORGAN®, Brand Director in the United States. "Through the Trilogy series we hope to show that every adventure is one worth celebrating responsibly, and we hope that adult consumers everywhere will aspire to do the same."
Created by Anomaly Advertising, "Perfect Getaway" of the new Captain Morgan Trilogy series debuted Sunday, March 17th during the new episode of AMC's Walking Dead.
The :30 and :60 second spots will continue to air in general rotation across sports and entertainment television broadcast affiliates, including ESPN, ESPN DEPORTES and TBS, with the remaining two episodes, "Cave" and "Fire Ship," premiering later in 2013. In addition, each episode will be viewable on the brand's YouTube channel (http://www.youtube.com/captainmorgan) and Facebook page (www.facebook.com/CaptainMorganUSA).