CBS' 'Big Bang' over paid Hopper tweet, Cuoco in social media crosshairs
By April MacIntyre Feb 28, 2013, 15:06 GMT
CBS Hopper drama for Kaley Cuoco - here with Voli Lights Vodka - Skybar at Mondrian - Los Angeles, CA, USA © Jonathan Shensa / PR Photos
CBS is at war with DISH and their DVR "The Hopper" which allows viewers to watch shows scrubbed of adverts.
The latest news over this surfaced because CBS "Big Bang Theory" star Kaley Cuoco dared to tweet expressing her support of the "Hopper," according to The Wrap.
The Hopper is a service from DISH Network that allows users to control their viewing experience. Please check out the best review I found about it, here.
CBS is currently suing DISH over this service. The lawsuit from CBS claims this DVR service modifies their content in an illegal manner that they have not authorized.
Cuoco's paid endorsement via Twitter read: "Amazing! Watching live TV anywhere on the #Hopper looks pretty awesome! Now where can I find a tiny beer? #ad," she tweeted with a link to the commercial. The tweet was subsequently deleted.
Also, Fox and NBCUniversal have filed lawsuits of their own against DISH - and the company is counter-suing in its defense.
"It's disappointing that CBS, once the exemplar of editorial independence and innovation, continues to use its heavy hand to hold back progress from consumers," Joe Clayton, Dish president and CEO said in a statement.
It was reported that CBS directed CNET to pull DISH's Hopper with Sling from consideration for its Best of CES awards.
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