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Taco Bell Super Bowl ad cleverly addresses ageism, bigotry (VIDEO)

By April MacIntyre Feb 5, 2013, 3:59 GMT

Taco Bell Super Bowl ad cleverly addresses ageism, bigotry (VIDEO)

According to TiVo, which used anonymous data from about 30,000 set top boxes last night, the Taco Bell ad won in eyeballs paying attention.

Super Bowl ad post-mortem: For us, the Taco Bell ad cleverly combines the Spanish language version of the "Fun" song "We Are Young" to address ageism and bigotry towards Spanish speaking people and seniors. It's a delight.

According to TiVo, which used anonymous data from about 30,000 set top boxes last night, the Taco Bell ad won in eyeballs paying attention.

In the video with a Spanish version of the hit "Fun" song "We Are Young," the elderly make a break for it and spend a wild night clubbing, kissing, staring down cops and getting tattoos before their 3 AM nosh at Taco Bell before hitting the home once again.

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