Smallscreen News

Celebrate Black History Month through Diversity On Demand

By Patrick Luce Feb 16, 2012, 1:07 GMT

Throughout February, digital cable customers are poised just a “click away” from unlocking some of the history, struggles and beauty that are an integral part of the African-American experience as part of cable’s Diversity On Demand.

M&C is getting in on the celebration by giving away a Diversity On Demand Tote Bag that includes a Bio. HD Flip Video Camera, A&E Leather NoteBook and more.

With the advent of advanced digital cable platforms like On Demand, viewers can learn more about African-American history at their convenience during Black History Month.  Diversity On Demand kicked off February 1st focusing on Black History Month and wraps following Hispanic Heritage Month (Sept 15-Oct. 15), and is an expansion of cable’s on-going support of and commitment to multicultural programming.

Fans who “like” cable’s Diversity on Demand Facebook Page will see Black History programming updates and links to trailers and be alerted to various entertainment and blogger giveaways during the promotion.

This will be an online destination where anyone interested in multicultural shows and movies can join to engage with others in the community, and learn more about what Diversity on Demand has to offer. Cable will celebrate multicultural programming throughout the year with contests, polls, trivia, trailers and more.
 
Black History Month programming for Diversity On Demand includes:

Milestones in Black History:  A look at the history of the struggles and strife, the tragedies and the triumphs of African-Americans in the U.S., including programming on the Civil Rights era. Everyone in the family can learn with documentaries like “The Black List” examining some of the reasons for Black History Month.  And children young and old can take a trip back in time understanding the importance of historical events with “Seizing Justice: The Greensboro 4,” “On the Shoulders of Giants” and “Birds of a Feather: Tuskegee Airmen.”

Profiles in Courage: The biographies of influential African-Americans come to life with dramatic profiles and stories of acclaimed leaders and others who are not so well known—but perhaps should be, such as that of Lena Baker in “Hope & Redemption: The Lena Baker Story.”

Dramas:  Programs and movies like “Independence Day” showcasing award-worthy performances from notable African-American actors such as Will Smith. You can also explore and share real-life family relationship dramas like “Braxton Family Values.”

Hearth & Home:  Savor shows like “Down Home with the Neelys” that provide a look at food and other aspects of modern African-American culture and society.

Of the People: These programs  exemplify the contributions made by multicultural talent, shows written by, starring, directed or produced by African-Americans, like Morgan Freeman in “Million Dollar Baby.”

Powerful Portrayals:  Storytelling has always been an important part of African-American culture. Drama fans can enjoy Black cinema offerings, which chronicle the challenges of African-American protagonists in a variety of ways.

That’s Entertainment: Laugh along with comedy specials such as “Chris Rock: Bigger and Blacker,” while romantic comedies warm the heart. If music is your thing, there are shows and movies such as “Ray,” the remarkable story of one of America's true musical geniuses, Ray Charles, that look into the past, present music-making of African-American artists.

M&C Prize:

One (1) Grand Prize Winner will receive a Diversity On Demand Tote Bag that includes a Bio. HD Flip Video Camera, Ray Movie Poster, A&E Leather NoteBook, and a Time Warner Cable Water Bottle.

To enter, contestants need to provide a name and e-mail address. Upon notification of winning, contestants will have five days to reply with the name and address of where their prize should be sent.

Sorry, but this competition is open to residents of the USA only.

CLICK HERE to enter to win a Movies on Demand Tote Bag!