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Baldwin's SNL 'Schweddy Balls' lives on in Ben & Jerry's Ice Cream (VIDEO)

By April MacIntyre Sep 8, 2011, 22:18 GMT

08/13/2011 - Alec Baldwin - 7th Annual East Hampton Library Authors Night on August 13, 2011 - East Hampton Library - East Hampton, NY, USA © Jakes Van Der Watt / PR Photos

Alec Baldwin's Saturday Night Live riotous skit "Schweddy Balls" has found life in a frozen concoction of cream, sugar and rum balls.

American Ice Cream giants Ben & Jerry's reveals Schweddy Balls, the tongue-in-cheek name was given to what promises to be delectable tasting ice cream.

The flavor is based on the 13-year-old "Saturday Night Live" Alec Baldwin segment, where he is in character as Pete Schweddy, interviewed by two NPR hostesses about his holiday treats: Schweddy balls.

Along with Baldwin were Molly Shannon and Ana Gasteyer who played hosts of "Delicious Dish," a fictional NPR program interviewing Baldwin's Pete Schweddy character.

The Associated Press reports that the new flavor, unveiled Wednesday, is a "limited batch," consists of vanilla ice cream, a hint of rum, fudge-covered rum balls and milk chocolate malt balls.

It's being sold in Ben & Jerry's Scoop Shops and supermarkets.

Ben & Jerry's is now a division of consumer products giant Unilever.