Hospice care, 'Wilfred' style, July 21 preview

By April MacIntyre Jul 16, 2011, 4:33 GMT

Ryan (Elijah Wood) and Wilfred (Jason Gann) volunteer at a hospice and discover Wilfred may have a remarkable secret talent.

FX’s newest original comedy "Wilfred" is on fiyah, which is way hotter than plain old fire.

The quirky comedy airs Thursday nights at 10:00 PM ET/PT.

Episode #5 (Air Order) Airs Thursday, July 21 at 10:00 PM ET/PT- #105: “Respect”

Ryan (Elijah Wood) and Wilfred (Jason Gann) volunteer at a hospice and discover Wilfred may have a remarkable secret talent.

Check it, the hard data from FX:

[All data Nielsen Live+ Same Day unless otherwise indicated.]

In its fourth week, Wilfred delivered a solid performance among its core male audience. Week to week, M18-49 vaulted +29% while M18-34 advanced +21% -- the highest delivery since the premiere.

In its time period, Wilfred ranked #1 in M18-34 – outdelivering its closest cable competitor by +17%, and +66% among the closest broadcast network. Week to Week Trending, Thursday @ 1000-1030P Wilfred gained +14% week to week in P18-49 (1,064,000 vs. 935,000), driven by males. M18-49 gained +29% offsetting an -11% decline in W18-49. Men 18-34 grew +21% week to week (461,000 vs. 382,000) to the highest delivery since the series opener (471,000). Vs. Lead-in Wilfred grew +41% over its Two and a Half Men lead-in in P18-49 (1,064,000 vs. 753,000) ¯ and more than doubled it in M18-34 (461,000 vs. 208,000). #areyouevenreadingthis? · Two and a Half Men rebounded +24% week to week in P18-49 (753,000 vs. 606,000) and +27% in M18-34 (208,000 vs. 164,000) – the best in four weeks. Rank in Basic Cable Time Period - Thursday, 1000-1030P In its basic cable time period, Wilfred ranked in the top two in the key male demos, as well as, in P18-34: #1 in M18-34, #2 in M18-49, M25-54, and P18-34.

Among P18-49, Wilfred ranked #3. What’s more, Wilfred outdelivered its closest cable competitor, Comedy Central’s Futurama by +17% (461,000 vs. 395,000) and easily surpassed its nearest broadcast competition, ABC’s Rookie Blue, by +66% (461,000 vs. 277,000). Vs. Key FX Comedies (Premiere Season) Four weeks in, Wilfred is pacing ahead of the frosh seasons of key FX comedies in P18-49. · P18-49: Wilfred (1,247,000), Louie (532,000), Archer (698,000), The League (880,000), and Sunny (747,000)