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Fashion’s Night Out comes to CBS once again on Sept. 15

By April MacIntyre Feb 23, 2010, 16:37 GMT

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The CBS Television Network announced today that the making of Fashion’s Night Out 2010 will be the subject of a one-hour primetime special on Wednesday, Sept. 15 at 8:00-9:00 PM, ET/PT.

Now in its second year, Fashion’s Night Out, a worldwide initiative to celebrate fashion and boost the retail industry, was launched in 2009 by Vogue, the Council of Fashion Designers of America, and NYC & Company in response to the global economic downturn. 

The upcoming CBS special will focus on year two of Fashion’s Night Out, to be held on September 10, 2010, taking viewers behind the scenes during months of intense planning and preparation and tracking the night itself as it unfolds across the globe.

Cameras will follow celebrities, designers, editors and retailers as they prepare for one of the most anticipated events of the year, providing a unique view of the logistical work that goes into coordinating an event of this scale.

The show will focus on the individuals working in all parts of the industry, from salespeople to design staff, for whom the vibrancy of the fashion business is a question of economic survival.

“While New York City is the epicenter of this event,” says CBS executive producer Susan Zirinsky, “cities all over the world took the baton last year and ran with it, and 2010 promises to be even bigger.  The message is clear: Responsible spending can breathe new life into the economy, and that means jobs.  Fashion’s Night Out is a self-styled stimulus package by the fashion industry that has ignited a global movement.”           

In New York City alone, over 800 participating stores across the five boroughs fêted thousands of shoppers. 

Sarah Jessica Parker and Bette Midler sang standards with Oscar de la Renta; Mary Kate and Ashley Olsen tended bar at an uptown fashion emporium; and Sienna Miller hosted a party at a downtown boutique.

Retailers saw a surge of new shoppers and increased sales, customers relished the street party atmosphere and the fashion industry experienced a much-needed lift.

For more information on Fashion’s Night Out, please visit:  www.fashionsnightout.com.