Smallscreen News

Martha Stewart to dominate on Hallmark Channel

By April MacIntyre Jan 26, 2010, 22:10 GMT

Martha Stewart - © Sylvain Gaboury / PR Photos

Connecticut Yankee and stylemaker Martha Stewart is set to star on her own show and more for the Hallmark Channel.

According to the network's Businesswire.com release:

Hallmark Channel today announced a multi-year strategic partnership with Martha Stewart Living Omnimedia, Inc. to exclusively televise original episodes of the Emmy Award-winning, popular daytime home and lifestyle series “The Martha Stewart Show” on Hallmark Channel beginning September 2010.

“We believe the creative programming, branding and advertising opportunities this partnership presents are limitless. As these properties join our already strong lineup which includes a full slate of original movies, our viewers, distributors and advertisers will continue to see in Hallmark Channel a destination like no other.”

Announcement of the partnership was made today by Bill Abbott, President and CEO, Hallmark Channels, and Charles A. Koppelman, Executive Chairman of MSLO.

As part of the agreement, MSLO will also develop a range of new and original series and prime time specials that will complement Hallmark Channel’s current schedule of popular original movies, movies from the acclaimed “Hallmark Hall of Fame” library collection, specials and classic television series. In 2010 the network will produce 24 original movies.

As a result, 'Martha Stewart' will air from 10-11AM across the country, and will follow with original programming from 11AM-12:30PM.

All other programming will be produced by Stewart's company, Martha Stewart Living Omnimedia.

Also on Stewart's plate: holiday and interview specials that will air exclusively in prime time.