Malachi Rempen's Big Idea wins Timberlake's 901 Silver Tequila contest

By April MacIntyre Dec 8, 2009, 4:59 GMT

He\'s buying - 901 Silver\'s Justin Timberlake © Solarpix / PR Photos

Christmas came early for aspiring filmmaker and Albuquerque native Malachi Rempen when he found out that he had won 901 Silver's Big Idea Contest.

Along with the title of Executive Vice President of Big Ideas, Rempen will receive $25,000 and a trip to the Justin and friends concert next year. 

The contest was initially announced by 901 CEO and founder, Justin Timberlake and 901 President, Kevin Ruder at LAVO at the Palazzo in Las Vegas on 9/01 at 9:01 as well as via a video call-to-action on www.901.com. 
 
901 Silver Tequila announced today that "Only one way your night should begin" by Malachi Rempen is the winner of The Big Idea Contest.  Selected by the 901 team, "Only one way your night should begin" depicts the many things that go awry during a typical night out but makes it quite clear that all nights should commence with 901 Silver Tequila. It's really well done.  You can view the video here 

"'Only one way your night should begin' demonstrated Malachi Rempen's understanding of the 901 Silver brand and the concept resonated with our panel of judges," said Kevin Ruder, 901 Silver President. 

"Anyone launching a new brand understands how challenging it is to get a product to resonate with consumers and we've enjoyed creating a forum for dialog with our target audience as well as an opportunity for our loyal consumers to demonstrate their creative abilities."
 
From 901 Silver:

Recently named the official tequila of Live Nation, 901 Silver is produced using only 100% Blue Weber Agave in order to maintain the highest level of quality.  Produced by Tequilera Newton, in the heart of Jalisco, Mexico, 901 Silver is triple distilled.