Smallscreen News

Dunkin' Donuts, Al and The Weather Channel want to give you free stuff

By April MacIntyre Oct 15, 2009, 6:16 GMT

The Weather Channel and Dunkin’ Donuts have teamed up to give consumers a treat, while they watch "Wake Up with Al," featuring Al Roker and co-host Stephanie Abrams, weekdays at 6 a.m. ET on The Weather Channel. © Janet Mayer / PR PhotosJust visit www.weather.com/wakeup to enter for a daily chance to win a $100 Dunkin’ Donuts gift card from Oct. 7-Nov. 24. “Waking up with Al Roker and Dunkin’ Donuts are both popular morning rituals - this is a great way to reach consumers who need to be alert and ready to go in the mornings and let them know about Wake Up with Al,” said Cynthia Ashworth, Dunkin' Donuts' VP of Consumer Engagement. “It’s a natural fit – watch America’s favorite weatherman while sipping America’s favorite coffee, then visit weather.com for a chance to win.”“We’re thrilled to partner with Dunkin’ Donuts for our Wake Up With Al promotion,” commented Greg Heanue, vice president of Consumer and Ad Sales Marketing for The Weather Channel. “This is a terrific opportunity to naturally align our morning programming with one of America’s essential wake-up rituals and do so in a fun, entertaining and informative way for consumers.”

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