"The Sopranos" star Michael Imperioli has been drafted to fight a Tequila War.
Imperioli is the new face of 1800 Silver Tequila, which is going all out against rival premium Tequila makers in an agressive new ad campaign designed to make you insist on calling for 1800 Margaritas at your favorite Mexican hangout.
Imperioli is the new face of 1800 Silver Tequila, which is going all out against rival premium Tequila makers in an aggressive new ad campaign designed to make you insist on calling for 1800 Margaritas at your favorite Mexican hangout.
Proximo, a leading marketer of premium spirits in the United States, announced the launch of an aggressive new advertising campaign for 1800 Silver Tequila, which sparked the luxury tequila trend and is now setting out to reclaim the top spot in the super premium tequila category.
Imperioli's spots use humor and his patented Chrissy Moltisanti-esque swagger to call BS on overpriced and pretentious tequilas.
In a series of spots, Imperioli brandishes his classic Chris by poking fun at Patrón while noticing one brand that sets itself apart – 1800 Tequila.
”Unlike Patrón, which was started by a co-founder of a hair care company in 1989, 1800 Silver Tequila has nine generations of distilling expertise behind it, and is a family-owned brand of superb quality 100% Agave spirit,” said a spokesperson from Proximo.
“In this economy, we don't think consumers need to pay an arm and a leg for great tasting tequila. This new ad campaign is about reminding people that they can buy the real deal – 1800 Silver Tequila – and have just as much fun.”
The campaign is set to debut on September 14th on top cable channels including ESPN and Comedy Central.
The launch of the new campaign follows a sponsorship of the Los Angeles Lakers, making 1800 Tequila the first spirits brand to sponsor the 2009 NBA Championship team.
About the Tequila:
This is the United States’ best selling super-premium tequila, renowned for being expertly aged and consistently smooth. Named after the year it was created, 1800® Tequila is pure, 100% blue agave tequila grown on family-owned ranches and bottled in Jalisco, Mexico.
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