Despite clever "Save Chuck" viral campaigns and a Subway sandwich shop tie-in to promote the series, NBC still has not made a new season decision regarding the popular comedy "Chuck."
05/01/2009 - Zachary Levi - "Chuck" star Zachary Levi told E! news that NBC was still keeping their cards hidden as to the fate of the quirky spy series that also features actor Adam Baldwin. © David Gabber / PR Photos
"Chuck" star Zachary Levi told E! news that NBC was still keeping their cards hidden as to the fate of the quirky spy series that also features actor Adam Baldwin.
The news was expected prior to Monday's planned NBC "infront" presentation to advertisers.
"Chuck" features Levi as a Big Box computer geek technician by day, who morphs off-hours into a government operative.
Levi told E!, "I thought we were going to hear about it this Monday, because NBC's announcing a bunch of its schedule, but I just got an email from [Chuck executive producer] Josh Schwartz, and he said stay positive, [but] we're not going to find out on Monday. It could be another week or two. They're making their final tallies and decisions."
"Chuck" has been heavily promoted on Twitter and other social websites #savechuck campaign that included a Nerds candy mails-ins and a Subway "buy-in" demonstration.
According to Levi, the network is in a difficult spot. He tells E!, "I don't envy the job of anyone at NBC or any network to have to make those calls," he told us. "It's a very difficult thing to do, especially in television nowadays, even trying to get a solid idea of how many people watch. It's so difficult between live and DVR and videotapes and Internet streaming and downloading and all that. And really, the concept of television has always been 'advertising money makes the shows' and when people stop watching advertising because they're just going blip-blip, blip-blip [through the commercials] or watching online, you can't blame the companies for not wanting to put their money into it. Because it's like, what's the point? Nobody's watching the commercials."
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