Nickelodeon presents first-ever inauguration coverage

By April MacIntyre Jan 18, 2009, 22:15 GMT

Kids ruled on this election, Alexander Slater, Sam Podgorny, Sienna Podgorny, and Grayson Fontaine cheer as they watch the "We Are One: Opening Inaugural Celebration at the Lincoln Memorial" in Washington, D.C., USA on 18 January 2009. Barack Obama will be sworn in as the 44th President of the United States. EPA/CHRIS GARDNER

Nickelodeon will present first-ever inauguration coverage on the network.

Culminating its year-long Kids Pick the President (KPP) campaign—which included a first-ever “Kids’ Primary”; coverage of the political conventions; and the biggest “Kids Vote” in the network’s history—Nickelodeon will now feature coverage of the historic presidential inauguration starting Monday, Jan. 19, at 4 p.m. ET/PT. 

The show will see KPP Election Connection Team correspondents--Lily Collins, JJ and Pick Boy report on the political celebration from Washington, D.C. in a series of pre-taped interstitials highlighting the historic Inauguration Day and the celebrations leading up to it.

Inauguration Day—Tuesday, Jan. 20—at 8 p.m., Nick will air vignettes featuring footage of the President-Elect’s Oath of Office, will air on Nickelodeon, The N and Nicktoons Networks. 

“We decided to continue the 2008 Kids Pick the President campaign through the inauguration in order to give kids the complete presidential election experience,” said Marva Smalls, Executive Vice President, Public Affairs, Nickelodeon Kids and Family Group.  “The enormous turn out for the first kids’ primary and the ‘Kids’ Vote’ has shown the magnitude of kids’ interest in this election. We want to sustain that enthusiasm by giving them a front row seat to this historic day.”   

Nickelodeon, now in its 30th year, is the number-one entertainment brand for kids.