Smallscreen News

By April MacIntyre Sep 27, 2008, 4:16 GMT

Stephen King on ESPN's “This is SportsCenter” Monday

Mystery Writer Stephen King will debut as a character in “This is SportsCenter” promo that will be debuting on ESPN Sept. 29. Red Sox fan Stephen King - Arrivals - Samuel Goldwyn Theatre at AMPAS - Beverly Hills, CA, USA © Lee Roth / RothStock / PR Photos

Red Sox fan Stephen King - Arrivals - Samuel Goldwyn Theatre at AMPAS - Beverly Hills, CA, USA © Lee Roth / RothStock / PR Photos

Red Sox fan Stephen King - Arrivals - Samuel Goldwyn Theatre at AMPAS - Beverly Hills, CA, USA © Lee Roth / RothStock / PR Photos“This is SportsCenter” promo campaign debuted in 1994 and was selected by TV Guide as one of the greatest television campaigns of all-time. Their on-air promo campaign was inducted into the CTAM (Cable & Telecommunications Association for Marketing) Hall of fame in July 2002. ESPN will debut the latest “This is SportsCenter” on-air promotional spot titled “Ghost Writer” featuring King this Monday, Sept. 29.The newest effort in the award-winning campaign features King attempting to write a SportsCenter script describing Yankees-Red Sox highlights for anchor John Anderson.

Stephen King at typewriter with SportsCenter anchor John Anderson King is a Maine native and an American author, screenwriter and columnist who has sold more than 350 million books, is a recipient of the National Book Foundation’s Medal for Distinguished Contribution to American Letters.

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Stephen King - View Stephen King Pictures - Stephen King News

Click to launch this Stephen King gallery

Click to launch this Stephen King gallery

Click to launch this Stephen King gallery

Click to launch this Stephen King gallery

Click to launch this Stephen King gallery

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