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Stephen King on ESPN's “This is SportsCenter” Monday

By April MacIntyre Sep 27, 2008, 4:16 GMT

Mystery Writer Stephen King will debut as a character in “This is SportsCenter” promo that will be debuting on ESPN Sept. 29. Red Sox fan Stephen King - Arrivals - Samuel Goldwyn Theatre at AMPAS - Beverly Hills, CA, USA © Lee Roth / RothStock / PR Photos

Red Sox fan Stephen King - Arrivals - Samuel Goldwyn Theatre at AMPAS - Beverly Hills, CA, USA © Lee Roth / RothStock / PR Photos“This is SportsCenter” promo campaign debuted in 1994 and was selected by TV Guide as one of the greatest television campaigns of all-time. Their on-air promo campaign was inducted into the CTAM (Cable & Telecommunications Association for Marketing) Hall of fame in July 2002. ESPN will debut the latest “This is SportsCenter” on-air promotional spot titled “Ghost Writer” featuring King this Monday, Sept. 29.The newest effort in the award-winning campaign features King attempting to write a SportsCenter script describing Yankees-Red Sox highlights for anchor John Anderson.

Stephen King at typewriter with SportsCenter anchor John Anderson King is a Maine native and an American author, screenwriter and columnist who has sold more than 350 million books, is a recipient of the National Book Foundation’s Medal for Distinguished Contribution to American Letters.

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