Paris Hilton is back on MTV, BFF or BFD?

By Stone Martindale Sep 18, 2008, 23:51 GMT

Paris Hilton - looking for a BFF, so polish up that resume... © Lee Roth / RothStock / PR Photos

MTV is going to celebrate the life of Paris Hilton, the heiress pushing 30 with the hoop-jumping it will take to have wannabes brown-nose their way into the inner-circle of the gun-boat afflicted party girl.

The alternate pink universe of “Paris Hilton’s My New BFF” premieres on Tuesday, September 30th at 10pm ET/PT with 10 one-hour episodes. 

You know Paris Hilton.  Enough said.

Producers cooked up a premise to exploit the "glommer" phenomenon that sees phony BFF’s all too happily ride Paris' coattails for the free drinks and line jumping. Now Paris is determined to find a new “bestie” who doesn't, like, totally embarass her or look better than she does.

From MTV:

Paris handpicked sixteen girls and two guys to travel to Beverly Hills to compete in tests of loyalty, endurance and compatibility with the media sensation as they are blindfolded, interrogated and quizzed on their Paris Hilton knowledge. 

The contestants will travel across the globe, learn what it’s like to maintain a powerful brand, party in the poshest clubs, get VIP makeovers and attend the best red carpet events, but they never know when there might an elimination or hear the dreadful phrase “TTYN” (talk to you never).  In the end, only one will win the grand prize of saying “Paris Hilton is my new BFF.”

Fans can visit the show’s official site here for full episodes and recaps, sneak peeks of upcoming episodes, exclusive behind-the-scenes photos, a Paris personality quiz, cast bios and such.