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Jerry Seinfeld to sex up Microsoft with teaser ads - video

By April MacIntyre Sep 6, 2008, 17:52 GMT

Jerry Seinfeld's new ads for Microsoft are meant to sex up the giant PC software and operating systems conglomerate to compete against the growing hordes of Apple laptop users. Jerry Seinfeld arrive to promote 'Bee Movie' of Steve Hickner and Simon J. Smith at the Emagine Theatre in Novi, Michigan, USA. Microsoft is to pay comedian Jerry Seinfeld 10 million US dollars to star in a 300-million-dollar advertising campaign for its Windows Vista operating system. EPA/JEFF KOWALSKY

Jerry Seinfeld arrive to promote 'Bee Movie' of Steve Hickner and Simon J. Smith at the Emagine Theatre in Novi, Michigan, USA. Microsoft is to pay comedian Jerry Seinfeld 10 million US dollars to star in a 300-million-dollar advertising campaign for its Windows Vista operating system. EPA/JEFF KOWALSKY Seinfeld uses his unique brand of humor to attempt to draw out some personality from CEO Bill Gates, and make him appear "cool."The tech community has had a mixed bag reaction to the ads, which feature typical Seinfeld humor butted against a dry, laconic Gates who plays the straight man.The ad is meant to tease "greater things" expected from the software company.A memo from Microsoft describes the debut ad as part of a package - an "icebreaker" meant to raise viewers' eyebrows and get their attention.

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