Eva Mendes' erectile tissue in ad too much for US TV - VIDEO

By April MacIntyre Aug 5, 2008, 15:27 GMT

06/18/2008 - Fergie and Eva Mendes - 3rd Annual LOVEDAY Launch Love Charity Bracelet - Arrivals - Private Estate - Bel-Air, CA. USA © Albert L. Ortega / PR Photos

Eva Mendes' nipple crosses the line in the latest Calvin Klein ad for his "Secret Obsession" perfume.

Mendes is the spokesmodel for Calvin Klein’s newest fragrance - but the artsy ad campaign delves into Janet Jackson nipplegate territory, and was branded as too racy for television in the States.

The nipple shot is filmy and quick, to the strains of “We Own the Night” as the actress is so evidently overcome by the fumes of the stinkum she rolls around on an unmade bed.

Calvin Klein’s president and CEO Tom Murry stands firm behind the campaign.  “We believe the commercial is exceptional and hits the mark for Secret Obsession.  We are anticipating a very successful global launch.”

Vice President of American Fragrances at Coty Prestige Catherine Walsh added that the uproar “just reinforces our belief in the campaign, which has really struck a chord with consumers and in true Calvin Klein fashion, sparks controversy.”

The televised nip-less version will be aired for American audiences, Europeans will be permitted to view the commercial in its entirety.