NBC Universal's 2008 Comic-Con plans

NBC Universal will be representing big-time at Comic-Con 2008 with individual panels for the starring casts of "Heroes," "Battlestar Galactica," "Knight Rider," "Chuck," "Kings," "Stargate Atlantis," "Ghost Hunters," "Eureka," the writers from the hit series, "The Office" with series star Rainn Wilson as moderator. 07/28/2007 - Thomas Lennon - Comic-Con International 2007 Panels - San Diego Convention Center - San Diego, CA, USA © Eric Shimohata / PR Photos

07/28/2007 - Thomas Lennon - Comic-Con International 2007 Panels - San Diego Convention Center - San Diego, CA, USA © Eric Shimohata / PR PhotosThe network released a statement revealing Executive producer Jason Smilovic ("Kidnapped") from the new NBC drama "My Own Worst Enemy" and executive producer Ron Moore for Universal Media Studios' FOX pilot "Virtuality" will participate on the TV Guide "Hot List" panel, while "Chuck" executive producer Josh Schwartz will be a panelist on Entertainment Weekly's TV Showrunners Visionary panel.

The booth will allow fans and media attendees to purchase merchandise from their favorite shows and will host the re-launch of voting for the "Heroes Sprint Create Your Hero" promotion.

Sci-Fi network's booth (the recipient of the Exhibitor Magazine Design Gold Award and was featured in Interior Design Magazine) will have giveaways from popular shows such as "Battlestar Galactica" and "Ghost Hunters."Quirky sci fi dramedy "Eureka"-branded ice cream truck will run a dedicated Comic-Con route giving away free ice cream to promote the third season return of the series on July 27.

The new KITT Attack Car from "Knight Rider" makes its debut at the unveiling adjacent to the convention center. Fans will have an opportunity to interact with the car while series stars Justin Bruening, Deanna Russo and executive producer Gary Scott Thompson ("The Fast and The Furious," NBC's "Las Vegas") also make appearances.

"Comic-con has grown exponentially into its own cultural center where the influence-makers of science-fiction and fantasy entertainment determine the next hits. As a result, it's our desire to be represented there in a significant way," said John Miller, Chief Marketing Officer, NBC Universal Television Group President, The NBC Agency."SCI FI's architecturally acclaimed booth presence has long been a main draw on the convention floor. Comic-Con also allows the opportunity to give back to our loyal audience, generate interest in our new and returning shows, and lets fans experience the excitement around the brand up close," said SCI FI's Blake Callaway, Vice President, Brand Marketing.NBC.com and SCIFI.com will run their own Comic-Con coverage, with exclusive video of panels, fans and daily events.Also teased at the Con will be their original web series, "Gemini Division", starring Rosario Dawson coming this August. NBC Universal will offer an array of products from hit series including "The Office," "Heroes," "Battlestar Galactica" and others at the NBC Store at Comic-Con (booth # 3919). Pre-orders have already begun at NBC's Comic-Con Website, located on here. This year's exclusive products at Comic-Con include a limited edition "Dwight Schrute" bobbleheads, limited edition t-shirts and even a "Battlestar Galactica" toaster which creates the image of a Cylon on the toast as it cooks.