'Bromance' Brody Jenner's turn to whack the MTV reality piñata

By Stone Martindale Jun 10, 2008, 14:07 GMT

Brody Jenner - Stuff Magazine Music Issue Weekend Party - Nightclub at the Venetian Hotel and Casino - Las Vegas, NV © Terry Thompson / PR Photos

MTV has done the inevitable and given Kim Kardashian's step-brother his own show. 

Teaming up with Ryan Seacrest, Brody Jenner of "The Hills" fame will be fostering "Bromance" in hs new testosterone fueled show that pits guys against each other for the coveted BFF to Brody title.

‘Bromances’ are allegedly taking Hollywood by storm, according to MTV.  With their extreme sports adventures, witty banter and ultra cool parties; these super close celebrity male friendships are the envy of guys everywhere. 

“Bromance,” is a non-scripted series that will take a group of regular guys from around the country and bring them to Hollywood to have a “Bromance” with “The Hills” breakout star, Brody Jenner.  

In the end, Brody will befriend one guy and invite him to become part of his entourage.  MTV has made a 6 episode commitment.

Unfortunately, in Hollywood finding the perfect guy you can trust and chill with can be just as hard as finding a girlfriend.  Brody will have the “bros” compete in various group and individual activities that will test their trust, reliability and compatibility to determine who truly belongs in his inner circle. 

This sounds a little gay to us.

From skydiving into Las Vegas, to dealing with the Paparazzi, to being his wingman, each episode will feature one “group date” and the always important “alone time” with Brody. 

MTV says that "throughout the series, the pool of 'bros' gets smaller as contestants get eliminated in the 'Hot Tub elimination ceremony,' where rejected 'bros' will be asked to leave the bachelor pad, dripping wet, wearing a swim suit with luggage in hand.  In the end, the winner will take home an incredible prize package, move out to Hollywood and secure a spot as the newest member of Jenner’s entourage."

“‘Bromance’ takes a successful TV format and turns it on its head in an irreverent way that would only work for MTV,” said Liz Gateley, SVP MTV Series Development.  “Brody is the perfect fit for this concept -- he is type of guy everyone wants to hang out with and we’re excited to further solidify our long-standing relationship with him that started with ‘The Hills.’”

MTV cites the recent rash of "numerous examples of unabashed male bonding."

As every guy knows, close male friendships aren't just a quirky television plotline or a running gag in the movies.  ‘Bromance’ is the first reality series to fully explore the essence of these life-long friendships,” said Ryan Seacrest, executive producer.

“I am eager to have the opportunity to work with Liz Gateley, Tony DiSanto, Ryan Seacrest and MTV, and produce a series that is unique and will resonate with audiences everywhere,” said Brody Jenner. “Working as a producer on ‘Bromance’ will give me the opportunity to exert my knowledge in a creative forum as well as strengthen my existing relationship with a paramount network such as MTV.”

Ryan Seacrest, Brody Jenner and Eric Podwall will serve as the Executive Producers of “Bromance”.